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1 - 3 November 2023
BITEC , Bangkok
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Thailand, located within the ASEAN region, demonstrates a strong interest in new technology. Look forward to exploring the commercial physical security market in Thailand!! Featuring asmag.com Thailand Market Report : 3 must-know security technologies and preferences of customers.
Get ready to be a part of the international professional security events in Thailand. This is your chance to connect with global industry experts and expand your presence in the thriving ASEAN market.
Apply now to reserve your spot and join us in expanding your business in ASEAN!!
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Know the Thai Security Technology Market |
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The Covid pandemic gave a big push to the popularity of touchless biometrics and specifically facial recognition in Thailand, replacing previously popular technologies like fingerprint readers. |
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Second trending technology is artificial intelligence – AI solutions are popular globally, and are also largely promoted in Thailand by both international brands and even local software developers. |
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Influential Factors in Customer Choices and Desires |
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Customer Needs and Preferences |
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Small and medium-sized enterprises (SMEs) usually prioritize safety and security and are usually content with mass market products. Moving up to enterprise accounts, a new set of considerations come to play, with the focus more on efficiency and compliance.
Large-scale companies are more interested in reducing labor costs (especially guarding costs), automating work and reducing human error. |
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Factors Influencing Customer Decision Making |
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Personal relationships in winning deals in the Thai market. The personal relationship also trumps brand loyalty; the Thai market is very open and Thai end users aren’t loyal to a specific brand.
Simplicity (ease of installation and ease of use) as well as after-sales service are key factors in client decision making. |
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Brands at Secutech Thailand 2023
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Secutech Thailand Show Highlight
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Show Facts
- 250 + Exhibitors
- 7,500 sqm
- Customized One-on-One Business Matching
Featured pavilion and solution zones
- Singapore Pavilion
- Fire Safety Zone
- Smart factory solution zone
- PPE & occupational zone
- Factory 365: workplace solution zone
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Follow Us For More Information |
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For more inquiries
Messe Frankfurt (HK) Ltd Taiwan Branch
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