[Last Call] Apply a stand now at Secutech Thailand!

1 - 3 November 2023

BITEC , Bangkok

Thailand, located within the ASEAN region, demonstrates a strong interest in new technology. Look forward to exploring the commercial physical security market in Thailand!! Featuring asmag.com Thailand Market Report : 3 must-know security technologies and preferences of customers.

Get ready to be a part of the international professional security events in Thailand. This is your chance to connect with global industry experts and expand your presence in the thriving ASEAN market.


Apply now to reserve your spot and join us in expanding your business in ASEAN!!

Know the Thai Security Technology Market
The Covid pandemic gave a big push to the popularity of touchless biometrics and specifically facial recognition in Thailand, replacing previously popular technologies like fingerprint readers.
Second trending technology is artificial intelligence – AI solutions are popular globally, and are also largely promoted in Thailand by both international brands and even local software developers. 
One global trend that is still not popular in Thailand is the move to the cloud. However, Cloud solutions are more popular among foreign companies. For Example. Accor hotels are including cloud visitor management and access control.
Influential Factors in Customer Choices and Desires
Customer Needs and Preferences
Small and medium-sized enterprises (SMEs) usually prioritize safety and security and are usually content with mass market products. Moving up to enterprise accounts, a new set of considerations come to play, with the focus more on efficiency and compliance.
Large-scale companies are more interested in reducing labor costs (especially guarding costs), automating work and reducing human error.
Factors Influencing Customer Decision Making
Personal relationships in winning deals in the Thai market. The personal relationship also trumps brand loyalty; the Thai market is very open and Thai end users aren’t loyal to a specific brand.
Simplicity (ease of installation and ease of use) as well as after-sales service are key factors in client decision making.
Brands at Secutech Thailand 2023
Secutech Thailand Show Highlight
Show Facts
  • 250 + Exhibitors
  • 7,500 sqm
  • Customized One-on-One Business Matching 
Featured pavilion and solution zones
  • Singapore Pavilion
  • Fire Safety Zone
  • Smart factory solution zone
  • PPE & occupational zone
  • Factory 365: workplace solution zone
Concurrent events
Follow Us For More Information
For more inquiries
Michelle Chu 
+886 2 8729 1099  #768
Messe Frankfurt (HK) Ltd Taiwan Branch
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